In 2013, a lot of industry giants are planning to make amends in their policies to encourage the usage of eco friendly promotional items. Starbucks is also joining this trend by offering reusable cups to its customers. These reusable cups will be available only for a dollar each. Starbucks already allows its customers to bring their personal cups to get their coffee served in them. Individuals who bring in their own cups get a discount of around $0.10 on their coffee as well. But, by offering reusable cups of their own, the company is providing the customers with more eco-friendly options.
The speculation on the need for Starbucks reusable cups
When Starbucks announced that it will provide its customers with reusable cups, many people were skeptical of the idea. This is because the company has already given its customers the option to bring in their own mugs at their outlets. So many people failed to see how this new change would help the eco-friendly initiative of the company any further.
Experts reverted to these speculations stating that a reusable cup from Starbucks will attract the customers as it will have the brand named engraved on it. When customers buy products, they don’t just buy them on the basis of their needs. A purchase depends on several other factors such as the brand name, the quality of the product, and the satisfaction it gives to the customers. This is the reason why customers choose to buy a cup of coffee from Starbucks, that is far more expensive than the coffee available from a regular diner. Therefore, reusable cups promoted by Starbucks will attract many customers, and will help reduce the waste generation by the company. It will also establish an eco-friendly image of the brand in the eyes of the customers.
Starbucks’ initiatives to encourage eco friendly promotional items
Starbucks has made many changes in its policies in the recent years to earn an eco-friendly image in the consumer market. In the year 2008, the company announced that by 2015, it will serve at least 25 percent of its coffee orders in reusable cups. Furthermore, in the year 2011 the company hosted a recycling program in its stores in Columbia, Canada, and Britain. Starbucks is well aware of the concept of corporate responsibility that has gained a lot of importance in the recent years. So it will continue to make amends in order to promote its brand name as an environmentally conscious one.
Source: http://money.msn.com/top-stocks/post.aspx?post=763d605c-7322-402a-8926-8cacca95220a
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