Unilever, the company that has introduced well-known deodorants like Suave, Axe, Dove, and Degree has partnered with Earth911- a company that provides information on recycling, for a project on deodorant stick recycling. The team is also supported by companies such as FundingFactory and NextLife.
The recycling project
The project aims to conceive a method to put to good use several deodorant sticks which are discarded as trash. In the days to come, deodorant sticks can become an important raw material that can be recycled just as other plastics.
Students from about 50 schools are enlisted to help the team gather material for the project. The deodorant sticks collected from various sources would be used for the recycling tests.
Michal Hughes, the senior manger of Unilever said that the partners of the program are deeply committed to help Unilever recycle the packaging with complex plastic. He also said that the project’s success would reinforce the theory that deodorant sticks made out of different resins can be recycled.
The recycling industry would profit much from this valuable information. Also, recycling deodorant sticks on a national scale would to some extent neutralize the harmful impacts of deodorants on the environment.
Recycling extracted resin into eco friendly promotional items
The objective of the recycling program is to accomplish the goals laid out in the Sustainable Living Plan, which was established in 2010. The plan has about 50 targets that fall under three important categories.
Some of the targets that Unilever has set for itself to accomplish by the year 2020 are: Reducing their products’ environmental footprint by 50% and complete sustainable sourcing for the company’s raw materials.
Each of the involved companies has contributed its expertise to the endeavor. Earth911 and Unilever have brought consumer engagement on a national scale.
FundingFactory is raising funds by awareness campaigns conducted in schools and is urging people to recycle electronic waste. Objects such as small electronic gadgets, cell phones and ink cartridges contributed by people can be exchanged for cash or eco friendly promotional items.
FundingFactory also helps assimilate the collected deodorant sticks from schools and transports them to NextLife for recycling them into polypropylene resin. Corey Lambrecht, the President of Earth911 said that a favorable outcome was to be expected, with the companies working together towards a common goal.
Earth911 had used its extensive network to help Unilever in its initiative for product stewardship. Nextlife and FundingFactory were able to extract valuable recyclables from landfills. Schools were presented with the opportunity to raise funds until sufficient deodorant sticks are collected.
Source:http://www.melodika.net/index.php?option=com_content&task=view&id=481140&Itemid=55
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